Back in 2011, industry experts predicted that there was a possibility SMS would die in the coming years. It was feared that the increasing number of mobile apps, particularly the free messaging ones would spell the end o...Read article
Every day more organizations and companies are adopting SMS for customer service. This isn’t too surprising since roughly 91 percent of the world adult population owns a cellphone, making mobile the dominant form of co...Read article
A recent Facebook-sponsored study revealed that 80 percent of Android and iPhone users between ages 18 and 44 check their phone before doing anything else when they wake up. Seventy-nine percent said they keep their phon...Read article
This article has been originally published on Mobile Marketing Watch on November 15, 2016. The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strate...Read article
In emergencies, the most important factor that will ensure safety is getting information out to the people who need it. For fire alarms, lock downs or other safety drills, it’s essential that people in the building kno...Read article
- In Marketing Tips
- August 15, 2016
There are always some growing pains when jumping to a new platform, but marketers make sure to minimize the mistakes. There’s too much at stake to stay stuck in the adjustment period. We recognize that customers have p...Read article
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How Apple’s adoption of Near Field Communication (NFC) creates new marketing opportunities—and signals a new eraJanuary 24, 2018 / Near Field Communications (NFC)
It’s an exciting time in the world of Apple products. With decades of innovation and wild success under their belts,...
Despite the prevalence of mobile apps and with nearly everyone in the world owning a smartphone, using a text message...