With every passing year, the tech industry is streamlining B2B and B2C communication. Though it began with social media, direct messaging to businesses is quickly becoming the gold standard for customer service. The opti...Read article
Back in 2011, industry experts predicted that there was a possibility SMS would die in the coming years. It was feared that the increasing number of mobile apps, particularly the free messaging ones would spell the end o...Read article
This article has been originally published on Mobile Marketing Watch on November 15, 2016. The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strate...Read article
In emergencies, the most important factor that will ensure safety is getting information out to the people who need it. For fire alarms, lock downs or other safety drills, it’s essential that people in the building kno...Read article
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How Apple’s adoption of Near Field Communication (NFC) creates new marketing opportunities—and signals a new eraJanuary 24, 2018 / Near Field Communications (NFC)
It’s an exciting time in the world of Apple products. With decades of innovation and wild success under their belts,...
Despite the prevalence of mobile apps and with nearly everyone in the world owning a smartphone, using a text message...