With every passing year, the tech industry is streamlining B2B and B2C communication. Though it began with social media, direct messaging to businesses is quickly becoming the gold standard for customer service. The opti...Read article
This article has been originally published on Mobile Marketing Watch on November 15, 2016. The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strate...Read article
At the time of writing, most companies provide customer support services through traditional channels. Those channels include tickets, phone calls, emails, and instant messaging, among others. These methods inevitably fa...Read article
Customer support through text messaging is a new and vital approach towards garnering a better relationship with customers. Old mediums of communication, such as direct phone calls, are out of date, and are inefficient a...Read article
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How Apple’s adoption of Near Field Communication (NFC) creates new marketing opportunities—and signals a new eraJanuary 24, 2018 / Near Field Communications (NFC)
It’s an exciting time in the world of Apple products. With decades of innovation and wild success under their belts,...
Despite the prevalence of mobile apps and with nearly everyone in the world owning a smartphone, using a text message...