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SMS Text Messaging Will Be King Again In 2017

Back in 2011, industry experts predicted that there was a possibility SMS would die in the coming years. It was feared that the increasing number of mobile apps, particularly the free messaging ones would spell the end o...

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SMS Customer Support: A Customer Experience

Every day more organizations and companies are adopting SMS for customer service. This isn’t too surprising since roughly 91 percent of the world adult population owns a cellphone, making mobile the dominant form of co...

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5 Reasons Mobile Coupons are Primed to Take Over

Good old fashioned coupon clipping isn’t yet a thing of the past, but its demise looks like only a matter of time. People perform more and more tasks using mobile phones and tablet computers, and text message marketing...

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Should I Use Long Codes or Short Codes in SMS Marketing?

A recent Facebook-sponsored study revealed that 80 percent of Android and iPhone users between ages 18 and 44 check their phone before doing anything else when they wake up. Seventy-nine percent said they keep their phon...

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SMS Will Reign King in 2017 by Mobile Marketing Watch

This article has been originally published on Mobile Marketing Watch on November 15, 2016. The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strate...

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Using Two-Way Text Message Alert System During Building Lo...

In emergencies, the most important factor that will ensure safety is getting information out to the people who need it. For fire alarms, lock downs or other safety drills, it’s essential that people in the building kno...

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