- In SMS Marketing
- June 8, 2016
We live in a competitive world. Whatever you strive for—professional and commercial success, the admiration of your friends and neighbors—you have to put in the work to earn it. Nothing comes easy, and as the owner of a small or medium-sized business, you’re under a lot of pressure to produce a superior product and boost your company’s bottom line.
SMS marketing is one tool that can help your business to new heights. Text messaging is a simple, efficient, and cost-effective way to engage with potential and existing customers. Your competitors have access to the same very set of tools, however. Gaining an edge for your business means using text messaging in the right way. Here are some examples:
#1 Promote Social Media Accounts
SMS marketing involves the compilation of a text messaging subscribers list, a master list that you can also use to promote your social media accounts—Facebook, Twitter, LinkedIn, etc.
Getting your customers to follow you on these social channels means reaching them in different formats and with different types of content. Plus, it’s all shareable, so engaging with the right customers can have near limitless promotional value. Social media promotion is where the emotional engagement between your brand and your customers begins.
Perfect for: Any new business working to build an audience and positive reputation
#2 Send ‘Sales & Promotions’ Texts
This example is obvious. As a savvy marketer, you can use text messaging to notify customers about sales and promotions, so they can come bursting through your doors and take advantage of these special offers as soon as possible.
Before you can engage customers by text, you need to have them opt-in to receive digital communications from your business. A good way to achieve this? Offer to pay customers the chance to opt-in while they’re physically in the store.
Perfect for: Apparel stores, electronics stores
#3 Send SMS/MMS Coupons
SMS communications allow you to quickly provide coupons and other offers to those customers who engage with your offline outdoor ads (such as billboards, TV commercials, and radio spots).
The marketer’s job: stamp your offline advertisement with a special text-only code (this can be written or spoken). The customer’s job: take advantage of the offer by texting the special code, thereby receiving the redeemable and trackable SMS or MMS coupon for your company’s goods and services.
Perfect for: Restaurants, grocery stores, Nightclubs, apparel stores
#4 Send “Be the first to know” notifications
Your loyal customers and qualified buyers deserve the opportunity to receive exclusive and fresh offers as well as breaking news about your company. Let them be the first to know about the things that are important to them.
Customers want to receive the star treatment, and they respond to it positively. Giving them the first crack at special offers is a key step in building a loyal, lucrative customer base.
Perfect for: apparel stores, online stores, fashion boutiques, and pretty much any small or medium-sized business
#5 Add SMS Customer Support Feature
Taking care of your repeat customers means signing them up for SMS Customer Support services. You can ask customers to opt-in to joining your SMS Customer Support program, which means they can immediately receive customer support regarding your products and services by simply texting the support number provided.
Supporting customers by SMS has been shown to increase customer satisfaction, and happier customers quickly translate into a stronger bottom line for your company.
Perfect for: doctors’ offices, car dealerships, real estate agents, and online service providers
At TTAG Systems we can help you to launch your next messaging campaign. Let our experts bring your business to the next level. Contact your Toronto SMS Marketing experts today for your next project.
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