Late Payments SMS Reminders
How messaging helped VMEDIA to decrease the number late payments
Executive Summary

VMEDIA is a telecommunications company that provides TV, High-Speed Internet and Home Phone services to customers across Canada. They specialize in making live TV, personal recorded content, internet content, and social media available on a single interface. Their goal was to make it as easy as possible to notify customers about payment dates, thereby decreasing the number of late payments.

Challenges

  • Receiving timely payment from customers and notifying about payment dates.
How the Product Helped

  • Customers now receive payment reminders via SMS. This prevents late payments, thereby helping the company receive payments on time.
Results

  • Instituting the SMS payment notification system reduced the frequency of late payments and helped VMEDIA better serve its customer base.
Details